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» Cruise Talk   » Cruise Ships   » Voyager-class as "Mall-ships"

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Author Topic: Voyager-class as "Mall-ships"
Sokker14
First Class Passenger
Member # 2944

posted 07-24-2003 12:31 AM      Profile for Sokker14   Email Sokker14   Send New Private Message      Edit/Delete Post  Reply With Quote 
I usually don't comment much about these topics, but I feel I must comment on this. Many people on this board (and most others) complain that RCI's Voyager-class ships are "mall ships." Many say specifically that it is out of taste that she has a "mall" in the center of the ship. My gripe is that this is incorrect, and an unfair assessment. Yes, her shops line the Royal Promenade. However, she has only four shops (General, Perfume, Clothing, and Jewelry). There is not a food court along this promenade, and there are not your typical mall type shops. There are no public restrooms along the promenade's length, there is no game room, and there is no movie theater. There is a pub, access to the Casino, Sports Bar, and the Cafe Promenade. Therefore, I fail to see how it is a mall. Frankly, I think there are not enough shopping opportunities on the ship...some of her smaller siblings have far better options. To be perfectly honest, the Millennium is the most mall-like, with a shopping arcade twice the size of most ships. Just because a ship has her shops in a main thoroughfare makes her no different than a ship who's shops are off an atrium.

There are some who have a problem with the Promenade, but it honestly provides great flow-through, and makes the Voyager-class ships very easy to navigate. Frankly, no one calls Carnival's ships the Disco ships, yet they have an entire promenade dedicated to nothing but nightlife. No one calls NCLs ships "Giant Restaurants that float", but the metaphore is much more correct than Voyager as a "mall ship." 12 restaurants on a ship is more like a restaurant row than 4 shops is a mall ship.

As for calling them "theme parks," well, this is not entirely correct either. They do offer many lounges, large pool decks, large spas, all sorts of sports, yet they don't offer any rides, or anything remotely "theme-parkish". Except for the parades. Again, what mall has parades? Theme parks do have them, though. Actually, these ships are very much "resort ships." Isn't that really what every mass market ship is trying to be? Of course, premium class ships are more like "hotel ships." All lines seem to do just fine with their intended likenesses. I would say that RCI is like Hyatt, or maybe Atlantis, Carnival is like Hard Rock Hotel, I can't really say what NCL is like...there is not enough brand image, Celebrity is like Conrad International, and Crystal/Seabourn/Radisson are like Four Seasons/Ritz Carlton. I think this is a fair assessment, and I open the forum to debate.

I merely want to express that too many people denouce the Voyager-class as giant malls, when they are nothing of the sort. Only the Explorer, with its Sea Lab and Tommy Hilfiger store come close to this distinction. I have sailed on over fifty cruises, and I love the Voyager-class (as you can tell), but I also love Celebrity, am a fan of Carnival, Costa, and several others. I just cannot sit here without addressing a common misconception that seems to appear very often on the boards.

I look forward to everyone's comments.


Posts: 34 | From: New Orleans | Registered: Apr 2002  |  IP: Logged
Malcolm @ cruisepage
Cruise Director
Member # 301

posted 07-24-2003 05:11 AM      Profile for Malcolm @ cruisepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
Some good points!

It is as easy to pick on RCI and the ‘Voyager’ class and blame them of inventing floating ‘Malls’, as it is to pick on ‘McDonalds’ and blame them for inventing ‘fast food’. It just so happens that both companies are very successful at what they do.

Shops at sea are of course not new, most (all?) cruise ships have them, ferries have them, the QE2 even has them. It could be argued that RCI’s ‘Royal Promenade’ is just an extension of the traditional Promenade concept. After all the original Queen Mary had it’s Piccadilly Circus.

I personally feel that it is the invention of large atriums is what has given many ships a ‘Mall’ feel. Although atriums are not new, they are getting progressively bigger.

I wonder what the first passenger ship was to have onboard shops?

I wonder which was the first ship to have an Atrium?

(Although I suspect we will have difficulty defining what exactly what a shop and atrium are!)


Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago!  |  IP: Logged
MagnmPI
First Class Passenger
Member # 299

posted 07-24-2003 06:58 AM      Profile for MagnmPI     Send New Private Message      Edit/Delete Post  Reply With Quote 
The Voyager Class is my favorite class of ships too. And although they are not exactly like a land based mall, it cetainly does have that mall "feel" about it.

The high ceilings, long passage and wide enclosed space just gives it that mall type vibe.

If you walk straight ahead and then down a flight of stairs you will end up in a theater, that can show movies if they wanted it to. The video game room is upstairs, but the adult game room, the casino, is where it should be on the promenade. Who needs a food court, the cafe will do just fine for a quick bite.


Posts: 545 | From: San Francisco Bay Area | Registered: Aug 99  |  IP: Logged
Sokker14
First Class Passenger
Member # 2944

posted 07-24-2003 01:22 PM      Profile for Sokker14   Email Sokker14   Send New Private Message      Edit/Delete Post  Reply With Quote 
I am not positive about the first ship to have shops on board, but I would have to say that Cunard's Picadilly Circus would be the first appearance of an arcade like those on ships today.

As far as the first ship with an atrium, it has been argued that Royal Princess, with its 2 deck center atrium was the first, but I would argue that the Sovereign of the Seas had the first true atrium. This spans five decks, and is the closest thing to a modern atrium.

Here are some other firsts:

First three deck high restaurant - City of Paris
First swimming pool - Titanic
First true outdoor pool - Conte di Savoia
First large gymnasium - Titanic
First private balconies - Titanic
First Airplane launch - Bremen
First magradomed pool deck -
Sea Venture/Pacific Princess I


Posts: 34 | From: New Orleans | Registered: Apr 2002  |  IP: Logged
cruiseny
First Class Passenger
Member # 2928

posted 07-24-2003 04:53 PM      Profile for cruiseny     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Sokker14:
First magradomed pool deck -
Sea Venture/Pacific Princess I

The first modern Magradome was in fact on Home Lines' OCEANIC.

There were actually a few similar (but smaller) installations on pre-war American ships, which ones I can't remember at the moment.


Posts: 4730 | From: New York, USA | Registered: Mar 2002  |  IP: Logged
Brian_O
First Class Passenger
Member # 3910

posted 07-24-2003 04:55 PM      Profile for Brian_O     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Sokker14:
First magradomed pool deck -
Sea Venture/Pacific Princess I

Methinks you have missed the boat on this one. Notwithstanding the fact that her 2 swimming pools were a joke, Home Lines' Oceanic had a Magradome before the blue prints for Sea Venture were ever drawn up.

[ 07-24-2003: Message edited by: Brian_O ]


Posts: 2698 | From: Pointe-Claire, QC Canada | Registered: Jun 2003  |  IP: Logged
Ðraikar
First Class Passenger
Member # 1153

posted 07-24-2003 05:27 PM      Profile for Ðraikar   Email Ðraikar   Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
First swimming pool - Titanic

It was Titanic's twin sister Olympic of 1911 that had the first swimming pool.


Posts: 1710 | From: USA, New York | Registered: Mar 2000  |  IP: Logged
petede
First Class Passenger
Member # 3459

posted 07-24-2003 05:46 PM      Profile for petede     Send New Private Message      Edit/Delete Post  Reply With Quote 
Titanic and Olympic had a small store in which to purchase trinkets.

[ 07-24-2003: Message edited by: petede ]


Posts: 146 | From: New York, USA | Registered: Nov 2002  |  IP: Logged
Malcolm @ cruisepage
Cruise Director
Member # 301

posted 07-24-2003 07:08 PM      Profile for Malcolm @ cruisepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by petede:
Titanic and Olympic had a small store in which to purchase trinkets.

[ 07-24-2003: Message edited by: petede ]


Interesting - but history has proved that they were not worth buying on the Titanic!


Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago!  |  IP: Logged
Jekyll
First Class Passenger
Member # 1878

posted 07-24-2003 09:34 PM      Profile for Jekyll   Email Jekyll   Send New Private Message      Edit/Delete Post  Reply With Quote 
My two cents worth regarding ships w/ a mall like atmosphere.

As everyone knows I am a HUGE QE2 fan...but I do have to say that I find her "Royal Promenade" above the Grand Lounge to feel more like a shopping mall than any other ship I have sailed on. At least on the newer ships, the shops are separate from the public rooms.

The shops now reside in balcony of the Grand Lounge and it is kind of odd to be sitting in the lower level watching a show and seeing the shops above.

Originally they were forward of this space which was a lounge (Double Up Room) until the 1972 refurb.

I have even heard a rumour that an entertainer (I believe it was Barry Manilow but could be wrong) remarked that performing in that room was like performing in a mall. From I understand - I am saying much more politely than it was said originally.

Until you've sailed on her - you may not truly appreciate what I'm getting at with this.


Posts: 1524 | From: Nowhere | Registered: Mar 2001  |  IP: Logged
CGT
First Class Passenger
Member # 3531

posted 07-24-2003 11:05 PM      Profile for CGT        Edit/Delete Post  Reply With Quote 
I'd reply to this thread, but I just couldn't be bothered...
Posts: 2760 | From: New York, New York, USA | Registered: Dec 2002  |  IP: Logged
Brian_O
First Class Passenger
Member # 3910

posted 07-24-2003 11:55 PM      Profile for Brian_O     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Jekyll:

Originally they were forward of this space which was a lounge (Double Up Room) until the 1972 refurb.


True!

The Double Up lounge disappeared in 1972 and was replaced by the shopping centre, except for a few tables for two overlooking the Double Down lounge. The original shops were moved to make room for cabins 8201 - 8210. So, the performing in a shopping mall effect has been there since very early in QE2's career for shows presented in the Double Room or its successor, the Grand Lounge.

However, even with the shops in its upper level ruining its original ambience, the Double Room seemed more like a lounge than its successor, the Grand Lounge.


Posts: 2698 | From: Pointe-Claire, QC Canada | Registered: Jun 2003  |  IP: Logged
cruiseny
First Class Passenger
Member # 2928

posted 07-25-2003 12:00 AM      Profile for cruiseny     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Brian_O:
The Double Up lounge disappeared in 1972 and was replaced by the shopping centre

A very good example of how they started ruining QE2 from the very beginning!

But of course that's not the topic of this thread...

And to be totally honest, the Royal Promenade on the VOYAGER-class ships DOES feel an awful lot like a shopping mall. A very nice shopping mall, mind you, but a shopping mall no less.

"Resort ship" is the most accurate and general classification, but the shopping mall and theme park comparisons aren't totally out of line either.


Posts: 4730 | From: New York, USA | Registered: Mar 2002  |  IP: Logged
Malcolm @ cruisepage
Cruise Director
Member # 301

posted 07-25-2003 04:47 AM      Profile for Malcolm @ cruisepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Jekyll:
...but I do have to say that I find her "Royal Promenade" above the Grand Lounge to feel more like a shopping mall than any other ship I have sailed on.

Ships of course have to reflect society. Today most people regard shopping as a hobby, pleasure or even entertainment! Consumerism is now part of our identities.

A modern ship without a reasonable selection of shops is unthinkable! They of course raise income, too for the cruise line.

I think they are here to stay?


Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago!  |  IP: Logged
Vaccaro
First Class Passenger
Member # 465

posted 07-25-2003 01:09 PM      Profile for Vaccaro   Author's Homepage   Email Vaccaro   Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Malcolm:

Shops at sea are of course not new, most (all?) cruise ships have them, ferries have them, the QE2 even has them. It could be argued that RCI’s ‘Royal Promenade’ is just an extension of the traditional Promenade concept. After all the original Queen Mary had it’s Piccadilly Circus.

quote:
Originally posted by Sokker14:
I am not positive about the first ship to have shops on board, but I would have to say that Cunard's Picadilly Circus would be the first appearance of an arcade like those on ships today.


A three year old post with photos for providing an alternative answer to this, ... five years before the QUEEN MARY and still a transatlantic...

here.

By the way Sokker14, I forgot to say I really enjoy your original post that makes some good points from a moderated and balanced perspective.

[ 07-25-2003: Message edited by: Vaccaro ]


Posts: 1193 | From: France ...where the greatest liners ever are born, ...by far! | Registered: Feb 99  |  IP: Logged

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