Cruise Talk: RCI Commercial

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Topic: RCI Commercial

topgun
First Class Passenger
Member # 928

posted 08-24-2000 04:46 PM

Watching television last evening I saw a commercial for RCI cruises.

At first it did not register with me what was the subject. Persons were shown climbing a wall and whizzing around on some form of cart on what seemed to be a racetrack. All of these were in vignette form. Only a quick view of a ship made me realize that it was for RCI cruises.

Anyone else see this and have an opinion

Posts: 759 | From: Burlington ont,canada Cruise center of North America | Registered: Nov 1999 | IP: Logged

DianaD
First Class Passenger
Member # 1010

posted 08-24-2000 07:57 PM

Yes I saw it at supper time just before our 6.00 pm news. I was rather pleased because Canada is so often forgotten in the major advertising by the Cruise lines. I feel it will encourage people who think cruising is for old very well off people that it is not, it is for everyone and it is a fun vacation not a stuffy one.

Posts: 308 | From: Whitby, Ontario, Canada | Registered: Jan 2000 | IP: Logged

M.S.Grumple
First Class Passenger
Member # 1340

posted 08-26-2000 02:33 PM

I also saw the commercial - thought at first it was for a Billy Butlins type holiday camp.
Thank goodness I have a good travel agent who knows the difference between a funfair and cruising.
Why go to sea if you want to rockclimb?

Posts: 280 | From: Burlington, Ontario, Canada | Registered: Jun 2000 | IP: Logged

DAMBROSI
First Class Passenger
Member # 100

posted 08-26-2000 09:17 PM

Personally, we don't like the ad for RCI. It does'nt really show anything
of their ships at all. Also, Carnival's ads are very dull, they show nothing of their ships, just a
bunch of trees or sealife on the beach dancing to music. Very tasteless and not very inviting from
both lines. However, the best one we
have seen to date is the one for
Celebrity. Now that is a good one.
It shows one of the dining rooms and
chefs preparing meals and passengers
enjoying themselves. It's the type
of ad that says, "let's go and enjoy
a cruise."

Posts: 2554 | From: Florida, USA, Where the Legend SS NORWAY sailed from. Moving back to FL next yr. | Registered: May 99 | IP: Logged

Malcolm @ cruisepage
Cruise Director
Member # 301

posted 08-27-2000 07:33 AM

I've not seen the advert - but I know that the big cruise lines such as RCL and Carnival are aiming to appeal to the non-cruiser.

This explains why their adverts are often not very nautical!

Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago! | IP: Logged

topgun
First Class Passenger
Member # 928

posted 08-27-2000 11:29 AM

Odder and odder,
Dianne D's input aside,concensus seems that cruise lines are trying to sell cruises to people who are not interested in cruising.
To do this, they do their best to conceal the true nature of the product.
Maybe the advertising expense is a tax writeoff.

Posts: 759 | From: Burlington ont,canada Cruise center of North America | Registered: Nov 1999 | IP: Logged

jmperry1
First Class Passenger
Member # 1462

posted 08-27-2000 01:21 PM

I've seen the ad and it makes me want to stay as far away from those ships as possible. I go on cruises to UNwind, not to speed up to 100 MPH!

It sems that everything has to be geared towards the MTV crowd these days.

James

Posts: 71 | From: Oakland CA USA | Registered: Jul 2000 | IP: Logged

DianaD
First Class Passenger
Member # 1010

posted 08-27-2000 03:30 PM

What I really meant was that nearly all the advertising is done to the US market and Canada gets forgotten even though the per capita percentage of people cruising is higher in Canada than in the US. We have to do our selling with very little help from the Cruise Lines.

Posts: 308 | From: Whitby, Ontario, Canada | Registered: Jan 2000 | IP: Logged

toobuckets
First Class Passenger
Member # 1238

posted 08-27-2000 04:09 PM

Diana, rightly the cruise lines do not spend their advertizing money on us in Canada.
Bear in mind that in number we are no larger than the State of California.
Remember we are in bed with an elephant that can roll over in his sleep and hurt us bigtime.
Lets concentrate on quality, not quantity.

[This message has been edited by toobuckets (edited 08-27-2000).]

Posts: 23 | From: canada | Registered: Apr 2000 | IP: Logged

Beezo
First Class Passenger
Member # 1505

posted 08-27-2000 04:17 PM

the best commercial i have seen was the NCL commercial. i only saw it once. it had an excellent way to draw cruisers and first time cruisers to them.

i currently dont like carinval's ads. i remember when i was about 6, watching the old carnival ones. to my memory, i think they were good. i just dont understand why princess and NCL dont make commercials anymore.

Brian

Posts: 865 | From: Massachusetts, USA | Registered: Aug 2000 | IP: Logged

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