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Author Topic: Brochure Taboos
vikingcrown
First Class Passenger
Member # 3437

posted 09-27-2004 05:19 PM      Profile for vikingcrown     Send New Private Message      Edit/Delete Post  Reply With Quote 
I, like many of you, collect cruise brochures from the past. I have found it ironic that brochures up to the early nineties had sever pages of large photopgraphs of the public rooms. Today's brochures seem to almost completely eliminate public room pictures. When they even are there, they are few and far between, and often represent a whole class of liners, not a particular ship. Has anyone else noticed this change?
Posts: 341 | From: California | Registered: Oct 2002  |  IP: Logged
Malcolm @ cruisepage
Cruise Director
Member # 301

posted 09-27-2004 05:26 PM      Profile for Malcolm @ cruisepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
I've noticed something else:

When I go on a ship I see lots of bald men, yet I've never seen one in a brochure!


Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago!  |  IP: Logged
mec1
First Class Passenger
Member # 4287

posted 09-27-2004 06:08 PM      Profile for mec1   Author's Homepage   Email mec1   Send New Private Message      Edit/Delete Post  Reply With Quote 
Whatever we all think of Carnival, they have always devoted a spread to each of their ships with public room and cabin pix.
Posts: 1675 | From: London, England | Registered: Nov 2003  |  IP: Logged
cruisecluestoo
First Class Passenger
Member # 3906

posted 09-27-2004 08:57 PM      Profile for cruisecluestoo   Email cruisecluestoo   Send New Private Message      Edit/Delete Post  Reply With Quote 
I love it . Way to go ,Malcolm !!!!

Diane

[ 09-27-2004: Message edited by: cruisecluestoo ]


Posts: 16 | From: Gettysburg, PA | Registered: Jun 2003  |  IP: Logged
vikingcrown
First Class Passenger
Member # 3437

posted 09-27-2004 10:45 PM      Profile for vikingcrown     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by mec1:
Whatever we all think of Carnival, they have always devoted a spread to each of their ships with public room and cabin pix.

I so despiese Carnival that I rarely look at their brochures. But you are certainly correct.


Posts: 341 | From: California | Registered: Oct 2002  |  IP: Logged
bulbousbow
First Class Passenger
Member # 4440

posted 09-28-2004 02:02 AM      Profile for bulbousbow   Author's Homepage   Email bulbousbow   Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Malcolm wrote:
When I go on a ship I see lots of bald men, yet I've never seen one in a brochure!

Malcolm, you must be the exception that proves the rule. Chrome domes come in handing on windy decks. No worries with messy hair when you return to the indoor lounges!

I do agree though, from a photographer’s and marketer’s perspective they don’t make the best subjects, unless of course you are Capt. Stubbing (Gavin MacLeod) or a Sean Connery.

quote:
vikingcrown wrote:
...Today's brochures seem to almost completely eliminate public room pictures. When they even are there, they are few and far between, and often represent a whole class of liners, not a particular ship. Has anyone else noticed this change?

I cannot fully answer your question since I haven’t collected enough cruise brochures over the years, but I guess you are right. Many of today’s brochures concentrate on very tight shots of youngish people: on deck, dining, at a bar, etc. Not many will actually show you the amenities in their whole.

**************************************************

Cheers


Posts: 6866 | From: Adelaide, Australia | Registered: Feb 2004  |  IP: Logged
Steve Read (sread)
First Class Passenger
Member # 788

posted 09-28-2004 03:07 AM      Profile for Steve Read (sread)   Author's Homepage   Email Steve Read (sread)   Send New Private Message      Edit/Delete Post  Reply With Quote 
Malcolm wrote:
When I go on a ship I see lots of bald men, yet I've never seen one in a brochure!

A slaphead writes:
I came close to appearing in the Sunbird brochure a few years ago. I spent about half an hour doing my hair -- but then forgot to take it with me.


Posts: 926 | From: Locksbottom, Kent, England | Registered: Jul 99  |  IP: Logged
Globaliser
First Class Passenger
Member # 4153

posted 09-28-2004 04:28 AM      Profile for Globaliser     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by bulbousbow:
Many of today’s brochures concentrate on very tight shots of youngish people: on deck, dining, at a bar, etc. Not many will actually show you the amenities in their whole.
As a professional cynic, I always wonder how many of these brochure photos are actually taken on board ships, anyway? Many of the cabin shots don't seem to be, given the artificial scenery outside - they have more of the feel of being photos of mock-ups.

Posts: 1869 | From: UK | Registered: Sep 2003  |  IP: Logged
Malcolm @ cruisepage
Cruise Director
Member # 301

posted 09-28-2004 05:43 AM      Profile for Malcolm @ cruisepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
P&O and Cunard brochures often show 'good looking' couples (models) of an un-discernable age. They are neither old or young. I assume this is an attempt to appeal to both old and young passengers.

I understand the Hebridean Island Cruises only use pictures of real passengers in their brochures?

I love the images from the past brochures, when the scences in the public rooms are clearly posed by models.

Anyone got any pictures to post?

[ 09-28-2004: Message edited by: Malcolm @ cruisepage ]


Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago!  |  IP: Logged
Ocean Liners
First Class Passenger
Member # 4013

posted 09-28-2004 06:42 AM      Profile for Ocean Liners     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Globaliser:
As a professional cynic, I always wonder how many of these brochure photos are actually taken on board ships, anyway? Many of the cabin shots don't seem to be, given the artificial scenery outside - they have more of the feel of being photos of mock-ups.

Until 1990's, Pre-Maiden brochures were used illustrated interior pictures as well as exteriors, however, in recent years many moke ups' photo are used in the pre-maiden brochures.

[ 09-28-2004: Message edited by: Ocean Liners ]


Posts: 4502 | From: Japan | Registered: Jul 2003  |  IP: Logged
mrblanche
First Class Passenger
Member # 714

posted 09-28-2004 08:45 AM      Profile for mrblanche   Email mrblanche   Send New Private Message      Edit/Delete Post  Reply With Quote 
>>I so despiese Carnival that I rarely look at their brochures. But you are certainly correct. <<

Do you despise Chevrolets and apple pie and mashed potatoes, too?

I'm not fond of Carnival cruises, either, but they are an entrance point for many who would never have gone on a cruise. That may not be a good thing, but I personally think it is.

And speaking of brochures, I know that Princess was long in the habit of removing the names from sister ships in brochures so that you couldn't be sure which one was in the photos. They did that a lot with the Crown and Regal Princesses, for example.

Since brochures are meant to sell something, I doubt the lines would want a lot of us "typical" cruisers in their photos. By the way, the car manufacturers do the same thing. When was the last time you saw a car in an advertisement or brochure just sitting in gridlock?


Posts: 308 | From: Cedar Hill, TX | Registered: Aug 99  |  IP: Logged
Malcolm @ cruisepage
Cruise Director
Member # 301

posted 09-28-2004 12:03 PM      Profile for Malcolm @ cruisepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
A year or two ago someone here posted an image from a old cruise brochure of a bald man! (Yep, a real slaphead).

They then posted another picture of the same picture/guy in another brochure, but a nice thick head of hair had been added to his dome!


Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago!  |  IP: Logged
mec1
First Class Passenger
Member # 4287

posted 09-28-2004 12:43 PM      Profile for mec1   Author's Homepage   Email mec1   Send New Private Message      Edit/Delete Post  Reply With Quote 
I don't know if this is still true but Carnival used to be famous for only featuring real pax in their brochures.

The Cunard 2005 brochure has some excellent cabin and public room shots.

A propos of slap heads, I once sailed on Canberra with a man who was as bald as a coot on casual and informal nights then donned his hideous wig for formal evenings....


Posts: 1675 | From: London, England | Registered: Nov 2003  |  IP: Logged
Weaver
First Class Passenger
Member # 5082

posted 09-28-2004 11:07 PM      Profile for Weaver   Email Weaver   Send New Private Message      Edit/Delete Post  Reply With Quote 
In addition, nobody is ever holding on to any railings. No heavy seas are ever shown. My wife said no man knows the frustration of trying to put errings or a small neckclece on during rough seas. I told her to try it without the martinis first. I recall the older adds had everyone overdressed. Now they look like they came out of my garage. I find, cruisers are still getting duped by large looking pictures of small staterooms. Interior staterooms still look bigger than reality. Stateroom flatulence
still gets me banished to the promanade deck.

Posts: 86 | From: Twain, CA | Registered: Sep 2004  |  IP: Logged
Brian_O
First Class Passenger
Member # 3910

posted 09-28-2004 11:41 PM      Profile for Brian_O     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Weaver:
My wife said no man knows the frustration of trying to put errings or a small neckclece on during rough seas. I told her to try it without the martinis first.

Great answer. You might also respond by saying that no woman knows the frustration or the threat to one's life of trying to shave on a heavily pitching ship when the deck drops from beneath one's feet while the blade is in contact with one's throat.

I recall the older adds had everyone overdressed.

Cunard ads/brochures are still that way. BTW, in the early 1950's Roger Moore was a model in some Cunard ads.

Brian


Posts: 2698 | From: Pointe-Claire, QC Canada | Registered: Jun 2003  |  IP: Logged
tg_lindo
First Class Passenger
Member # 806

posted 09-29-2004 05:19 PM      Profile for tg_lindo   Email tg_lindo   Send New Private Message      Edit/Delete Post  Reply With Quote 
Two of my prized posessions are video tapes of sales films, one from the Oceanic andone from Italian Lines hawking The Mike and the Ralph. I garantee neither of them are using models in the films! Plenty o' round hairy bellies and skimpy bathing suits on the dudes.
Posts: 349 | From: San Francisco, CA | Registered: May 99  |  IP: Logged
Colin
First Class Passenger
Member # 1676

posted 10-02-2004 01:06 PM      Profile for Colin   Email Colin   Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
I understand the Hebridean Island Cruises only use pictures of real passengers in their brochures?
Apparently most of them are taken by passengers as well, and donated.

Speaking of real people v. models: we've met a few of the people who have featured in Cunard brochure photos over the years. It's a weird feeling sitting across the dinner table thinking "I'm sure I've seen you somewhere before."


Posts: 283 | From: Inverness, Scotland | Registered: Nov 2000  |  IP: Logged
ResidentX
First Class Passenger
Member # 3792

posted 10-21-2004 06:18 PM      Profile for ResidentX     Send New Private Message      Edit/Delete Post  Reply With Quote 
I think what cruise lines tend to do today is to market the whole 'life concept'. Basically what this means is that you can be as beautiful as these people and socalise with these beautiful people in the shots, they are normally in the same age as the target audience. For example opening a cruise brochure for P&O you will see a man with greying hair and a woman dressed formally clutching to the railings of the ship, open Ocean Village and you see 25 or so year olds socialising at a bar. It tries to give the impression of what you should be to cruise on this line and will you fit in, which brings a more emotive and though provoking outlook on the holiday than a simple shot of a public area.

With so many cruise lines trying to detach themselves from the traditional cruiser and almost camflage they are ship and more a cruise resort it doesnt make sense to have these public areas shot in the old style sense. Marketing more like Sandals at sea ...


Posts: 36 | From: UK | Registered: Apr 2003  |  IP: Logged

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