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quote: Pulling power of top Spanish cruise line12/1/2006Pullmantur Cruises marks its fifth anniversary as a shipowner with major capacity growth through the recent purchase of Pacific Sky, to be renamed Sky Wonder, and Delphin Renaissance (ex R Seven), to be renamed Blue Moon. Sky Wonder will be deployed in the Mediterranean this year, while Blue Moon will operate in the Baltic, succeeding R Five (now Oceania's Nautica), which was chartered for that market in summer 2005.Johan Tyren, who led Pullmantur's entry into the cruise business in the late 1990s, discussed the company's development programme in an exclusive interview with Seatrade Insider. In place of four vessels, one chartered for the summer season 2005, Pullmantur Cruises now will have five vessels owned and operating year-round.Even before Pullmantur's 2006 brochures have been printed for launching at Fitur, the Spanish travel trade show in Madrid at the end of January, customers 'are booking like crazy for this summer,' Tyren said. 'They are calling or coming into agencies and asking “What cruises have you got on offer?” without waiting for details.' He declined to make a specific growth projection for 2006-2007, but the company's actions speak louder than words.The product remains focused on the Spanish market, including Spanish-language on-board services and entertainment, and has no sales and marketing directed specifically at Latin America. Some Latino-specialist agents in the Miami area, however, generate add-on business to their regular bookings of European tours with cruises aboard Pullmantur, Tyren said.Pullmantur dates its company origins to coach-based tour operations ex Madrid from 1973. It entered fly-cruise markets from 1997, when it first began selling cruises on Seawind Crown out of Aruba. Pullmantur followed this with a Premier Cruise Line charter in 2000, then purchased Oceanic in March 2001 after Premier went out of business.Tyren, who is Swedish, was formerly based in Miami with Seawind and Premier. His responsibilities with Pullmantur range broadly across sales and marketing to regions outside Spain, but it is clear that this is a manager who believes strongly in the future growth of cruising in the Spanish marketplace.
Even before Pullmantur's 2006 brochures have been printed for launching at Fitur, the Spanish travel trade show in Madrid at the end of January, customers 'are booking like crazy for this summer,' Tyren said. 'They are calling or coming into agencies and asking “What cruises have you got on offer?” without waiting for details.' He declined to make a specific growth projection for 2006-2007, but the company's actions speak louder than words.
The product remains focused on the Spanish market, including Spanish-language on-board services and entertainment, and has no sales and marketing directed specifically at Latin America. Some Latino-specialist agents in the Miami area, however, generate add-on business to their regular bookings of European tours with cruises aboard Pullmantur, Tyren said.
Pullmantur dates its company origins to coach-based tour operations ex Madrid from 1973. It entered fly-cruise markets from 1997, when it first began selling cruises on Seawind Crown out of Aruba. Pullmantur followed this with a Premier Cruise Line charter in 2000, then purchased Oceanic in March 2001 after Premier went out of business.
Tyren, who is Swedish, was formerly based in Miami with Seawind and Premier. His responsibilities with Pullmantur range broadly across sales and marketing to regions outside Spain, but it is clear that this is a manager who believes strongly in the future growth of cruising in the Spanish marketplace.
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