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»	Cruise Talk » Cruise Lines » The "new" P&O Cruises Website (Page 1)

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Author

Topic: The "new" P&O Cruises Website

eroller
First Class Passenger
Member # 1649

posted 03-31-2006 08:42 AM

The "new" P&O Cruises website is up and running. It's definitely not the old and stodgy P&O we have come to know and love (or hate). Dare I say P&O is trying to be fresh and trendy ... and maybe trying a little too hard??

www.pocruises.com

Ernie

Posts: 7046 | From: Miami, Florida USA | Registered: Oct 2000 | IP: Logged

Malcolm @ cruisepage
Cruise Director
Member # 301

posted 03-31-2006 08:48 AM

quote:
Originally posted by eroller:
The "new" P&O Cruises website is up and running. It's definitely not the old and stodgy P&O we have come to know and love (or hate). Dare I say P&O is trying to be fresh and trendy ... and maybe trying a little too hard??
www.pocruises.com
Ernie

Most of their passengers are hardly fresh or trendy, unless 'socks with sandels' become in vouge.

The functionality (cruise search etc.) and ease of use seem very good.

[ 03-31-2006: Message edited by: Malcolm @ cruisepage ]

Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago! | IP: Logged

PamM
First Class Passenger
Member # 2127

posted 03-31-2006 09:26 AM

Well they have done nothing to improve "Cruise Connections" unfortunately, then same unuserfriendly sloooooooow scenario.

Pam

Posts: 12176 | From: Cambridge, UK | Registered: Jun 2001 | IP: Logged

mec1
First Class Passenger
Member # 4287

posted 03-31-2006 09:59 AM

It's rubbish.

Posts: 1675 | From: London, England | Registered: Nov 2003 | IP: Logged

Waynaro
First Class Passenger
Member # 3484

posted 03-31-2006 10:12 AM

This new site looks more or less similar to Princess' website

Posts: 6108 | From: Vallejo,CA : California Maritime Academy!!! | Registered: Nov 2002 | IP: Logged

MOORHOUSE
First Class Passenger
Member # 5741

posted 03-31-2006 10:58 AM

Looks very ameateur to me.

Don't really like the new identity one bit, but the movie in the centre of the page is nice.

Overall...

Posts: 81 | From: England | Registered: Jun 2005 | IP: Logged

joe at travelpage
Administrator
Member # 622

posted 03-31-2006 11:11 AM

Do they still have ships? I can't find any information on the ships...

Joe at TravelPage.com

Posts: 29976 | From: Great Falls, Virginia | Registered: A Long Time Ago! | IP: Logged

PamM
First Class Passenger
Member # 2127

posted 03-31-2006 11:15 AM

The pictures are not new, and somewhat repetitive.

Pam

Posts: 12176 | From: Cambridge, UK | Registered: Jun 2001 | IP: Logged

J.S.S.Normandie
First Class Passenger
Member # 6253

posted 03-31-2006 11:16 AM

quote:
Originally posted by joe at travelpage:
Do they still have ships? I can't find any information on the ships...
Joe at TravelPage.com

It's set up really wierd. Go to Cruised Before. Under that is Our Ships.

Posts: 1197 | From: Massachusetts where the Brittania was trapped! | Registered: Feb 2006 | IP: Logged

Ernst
First Class Passenger
Member # 5369

posted 03-31-2006 11:19 AM

There are better webpages out there - but I do not see why this new P&O wepage is sooo much worse those of other cruise lines. (...whereof I dislike many....)

Posts: 9746 | From: Eindhoven | Registered: Jan 2005 | IP: Logged

PamM
First Class Passenger
Member # 2127

posted 03-31-2006 11:22 AM

I wish they would fix it too, so that it is viewable without endless scrolling in anything other than IE..

On "cruised before" there is also some video thing off to the left, which one can only see the control panel for in Opera.. goodness knows where the rest of it is. Think they need to do a bit or work on the site.

Pam

[ 03-31-2006: Message edited by: PamM ]

Posts: 12176 | From: Cambridge, UK | Registered: Jun 2001 | IP: Logged

Malcolm @ cruisepage
Cruise Director
Member # 301

posted 03-31-2006 01:24 PM

quote:
Originally posted by joe at travelpage:
Do they still have ships? I can't find any information on the ships...

You will be able to check the Carnival, Cunard, HAL, Costa and Princess sites in the future, they will all have the same ships.

Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago! | IP: Logged

Matts
First Class Passenger
Member # 4120

posted 03-31-2006 03:12 PM

quote:
Originally posted by Malcolm @ cruisepage:
Most of their passengers are hardly fresh or trendy, unless 'socks with sandels' become in vouge.
[ 03-31-2006: Message edited by: Malcolm @ cruisepage ]

Their existing passengers sure, but their target passengers - that is a different question. Overall take a step back and relate that website to the fleet. It is much more in tune with the modernity and style of Arcadia than Oriana and Aurora don't you think? I wonder how much further P&O will pursue such thinking....

[ 03-31-2006: Message edited by: Matts ]

Posts: 829 | From: London, United Kingdom | Registered: Sep 2003 | IP: Logged

Malcolm @ cruisepage
Cruise Director
Member # 301

posted 03-31-2006 03:56 PM

quote:
Originally posted by Matts:
It is much more in tune with the modernity and style of Arcadia than Oriana and Aurora don't you think?

Yes, they are trying to encourgae new business but in doing so risk alienating the grey pound, who must make up the majority of thee passenger base, surely?

Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago! | IP: Logged

Matts
First Class Passenger
Member # 4120

posted 03-31-2006 03:59 PM

I guess it depends where they are going. If they want to be the UK Princess or RCCL then grey aint gonna matter. Switch the traditional ships to Cunard and the market can go there too, still within the family.

Posts: 829 | From: London, United Kingdom | Registered: Sep 2003 | IP: Logged

Fairsky
First Class Passenger
Member # 781

posted 03-31-2006 04:17 PM

The site is ok--nothing special. The worst cruise line web site title still belongs to NCL. I would rather they rebuild that site than rebuild the Big U.

Posts: 1685 | From: Chicago, Illinois | Registered: Jul 99 | IP: Logged

Malcolm @ cruisepage
Cruise Director
Member # 301

posted 03-31-2006 07:17 PM

quote:
Originally posted by Fairsky:
The worst cruise line web site title still belongs to NCL. I would rather they rebuild that site than rebuild the Big U.

I agree. NCL probably will not rebuild either!

Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago! | IP: Logged

Sutho
First Class Passenger
Member # 6234

posted 03-31-2006 07:24 PM

I am not a big fan of the site as yet - but will need more time to explore it.

I found it hard finding ship specific information. I did find it eventually. I feel P&O is going the wrong way trying to promote "holidays" and avoid the ship issues. The main reason people go on a cruise is to be on ships and people want to know a bit about the ships. To me it is pointless trying to market cruise holidays to people who would never consider travelling on a ship.

With regards to the new identity and logo. Why the change to something similar? could it be that when P&O merged with Carnival they lost the copyright to their old logos?

Lastly I think P&O is being very foolish in their marketing strategy. For example the new Arcadia is being promoted by them as "modern and contemporary" they try to promote new age ideas and programs on its cruises. There is one major problem with that. They have made the ship an adult only ship, shifted the age range of the ship up and they only get older passengers not interested in modern and contemporary cruising ideas.

If they wanted to promote Arcadia as modern and contemporary they should never have made the ship adult only and that would have attracted the younger market. I feel a ship like Oriana would be better suited to an adult only program as it already attracts older passengers.

Posts: 1055 | From: Newcastle, Australia | Registered: Feb 2006 | IP: Logged

eroller
First Class Passenger
Member # 1649

posted 03-31-2006 11:53 PM

quote:
Originally posted by Fairsky:
The site is ok--nothing special. The worst cruise line web site title still belongs to NCL. I would rather they rebuild that site than rebuild the Big U.

Your wish will come true a little later this year. NCL will introduce a brand new state of the art website in the Fall. It promises to be very innovative just like their new ships. In fact you will be able to make all your specialty restaurant dinner reservations in advance right from the website. Also look for new interactive features concerning the revamping of the Latitudes past passenger club. New benefits and different levels.

Ernie

Posts: 7046 | From: Miami, Florida USA | Registered: Oct 2000 | IP: Logged

Sailor Sam
Just Boarded
Member # 5271

posted 04-01-2006 06:37 AM

Where are the deckplans ?

Posts: 7 | From: Antwerp, Belgium | Registered: Dec 2004 | IP: Logged

Stevie2020
First Class Passenger
Member # 4901

posted 04-01-2006 08:06 AM

quote:
Originally posted by joe at travelpage:
Do they still have ships? I can't find any information on the ships...
Joe at TravelPage.com

The ship fleets are under "Cruised Before" then "Our Ships".

Steve

Posts: 140 | From: Northamptonshire UK | Registered: Jul 2004 | IP: Logged

SydneyBoy
First Class Passenger
Member # 2543

posted 04-01-2006 08:33 AM

Well the new site sure is different!!

Still havn't been right through it but have seen a couple of BLARING mistakes like the following GAF!

You can see it on the site here:
http://www.pocruises.co.uk/artemis/index.aspx

quote:
Welcome on board Artemis
Artemis joined the P&O Cruises fleet in June 2005. She was previously named Sea Princess and sailed with P&O Cruises sister company, Princess Cruises. Her arrival was heralded with a naming ceremony with a difference. For she was the very first ship in British history to be named at sea.

Previously named SEA PRINCESS?? These people are meant to know ships...

Adonia was Sea Princess and they have handed her back!!!

Overall though i think it is an improvement over the old site, although i agree it is a silly move trying to make the ships "secondary" when they are trying to sell a "Holiday"... The ship is a MAJOR part of the holiday if you go on a cruise!!!

Posts: 180 | From: Sydney Australia | Registered: Oct 2001 | IP: Logged

Globaliser
First Class Passenger
Member # 4153

posted 04-02-2006 08:52 AM

quote:
Originally posted by eroller:
The "new" P&O Cruises website is up and running.

And I have finally received the last of the teaser e-mails, which they have graciously titled "Apologies for the delay, here at last ..."

Posts: 1869 | From: UK | Registered: Sep 2003 | IP: Logged

Malcolm @ cruisepage
Cruise Director
Member # 301

posted 04-02-2006 09:57 AM

[QUOTE]Originally posted by Sutho:
The main reason people go on a cruise is to be on ships and people want to know a bit about the ships.

P&O like Carnival, RCI and NCL want to attract the younger set who probably has little interest in the ship at all.

Lets not forget that RCI's 'Navigator' will be operating from Southampton in 2007. Velebrity have a ship at Dover. It's only a matter of time before NCL send a newbuild to operate from Dover, too.

Strangely Cunard seem in competition with P&O to me, although both owned by Carnival.

To me it is pointless trying to market cruise holidays to people who would never consider travelling on a ship.

Carnival became the No.1 doing EXACTLY that.

However you may be right and P&O may be wrong. P&O do have a pretty mature passenger base, so I'm not sure if their strategy will work with us Brits who have tended to be more 'traditional' in our cruise outlook.

[ 04-02-2006: Message edited by: Malcolm @ cruisepage ]

Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago! | IP: Logged

Ernst
First Class Passenger
Member # 5369

posted 04-02-2006 11:04 AM

I would not say that people do not care about the ship. Being on a ship IS the main feature of a cruise holiday - 'they' just do not care about such 'unimportant details' like which ship they are on. Or are there differences between the ships from a certain line?

Posts: 9746 | From: Eindhoven | Registered: Jan 2005 | IP: Logged

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