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» Cruise Talk   » Cruise Lines   » Carnival to Re-Brand Its Fantasy-Class Ships (Page 1)

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Author Topic: Carnival to Re-Brand Its Fantasy-Class Ships
joe at travelpage
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posted 05-07-2007 01:51 PM      Profile for joe at travelpage   Author's Homepage   Email joe at travelpage   Send New Private Message      Edit/Delete Post  Reply With Quote 
From Carnival and our "not terribly surprising file":


In conjunction with its recently announced $250 million “Evolutions of Fun” ship refurbishment program, Carnival will re-brand its eight Fantasy-class ships by introducing an updated version of each ship’s name as it appears on the vessel’s hull, as well as in various marketing and collateral materials. As each ship goes into drydock for refurbishment, the name ‘Carnival’ and the company’s logo will be combined with the vessel’s name to provide an updated look and feel.

“The names of the majority of Carnival’s ships which entered service starting in the latter 1990’s begin with ‘Carnival,’ and those ships have become synonymous with expansive, high quality amenities and features,” said Bob Dickinson, Carnival president and CEO. “As each of our Fantasy-class ships undergoes transformation to incorporate the wide-ranging enhancements under the ‘Evolutions of Fun’ initiative, it is only fitting that those vessels be re-branded to better align them with our other ships.”

All marketing materials going forward will feature the new ship names Carnival Fantasy, Carnival Ecstasy, Carnival Sensation, Carnival Fascination, Carnival Imagination, Carnival Inspiration, Carnival Paradise and Carnival Elation.

As each ship goes into drydock to receive the “Evolutions of Fun” upgrades, signage on the ships’ bow, stern and upper deck areas will be modified. Among the planned “Evolutions of Fun” enhancements are expansive children’s water parks, a new design style and features for the pool areas, and the creation of the Serenity adults-only deck area.

Also being phased in and already in place on some ships are fully remodeled staterooms and suites, including new bathrooms, along with flat-screen televisions in staterooms and select public areas, atrium lobby bars, updated sound and lighting systems in various lounges and clubs, coffee bars, nine-hole miniature golf courses, new art and photo galleries, New York-style delis in the Lido restaurants, and purpose-built conference facilities. By 2009, upgrades to the entire Fantasy-class will be completed.

Joe at TravelPage.com


Posts: 29976 | From: Great Falls, Virginia | Registered: A Long Time Ago!  |  IP: Logged
jeremya
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Member # 5699

posted 05-07-2007 02:00 PM      Profile for jeremya   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
I suppose, that with this upgrade of the "Fantasy Class" ships, that this evolution will bring the vessels 'up to code,' so to speak, therefore making it much more profitable if these ships later move into different areas, or quite possibly other lines underneath the Carnival umbrella.

These upgrades will substantially change the look and feel of the vessels by the amenities they will soon have. And also, I see it as a direct response to RCI's water fun and higher standard of amenities, areas, cabins and adult entertainment (the serenity) adults only deck areas.

I suppose that it is not a stretch to think that down the line, the fantasy class vessels will serve another line as Carnival expands with newer/larger ships. A new looking and amenity filled ship is quite more attractive to other lines.

I also suppose that these amenity changes will also include the 2010 SOLAS specs to keep them in service past that date.

I got the latest "Currents" from Carnival today and there is a 6 page spread on the Holiday from Mobile. So I guess they aren't going to get rid of her any time soon, and she needs that upgrade as the oldest fantasy class vessel. In order to keep cruisers and attract new ones to that port.

[ 05-07-2007: Message edited by: jeremya ]


Posts: 377 | From: montreal | Registered: May 2005  |  IP: Logged
Brian_O
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Member # 3910

posted 05-07-2007 02:14 PM      Profile for Brian_O     Send New Private Message      Edit/Delete Post  Reply With Quote 
What a load of bilge water! Why not remove the "Carnival" prefix from the other ships instead?

Brian


Posts: 2698 | From: Pointe-Claire, QC Canada | Registered: Jun 2003  |  IP: Logged
lasuvidaboy
First Class Passenger
Member # 4527

posted 05-07-2007 02:37 PM      Profile for lasuvidaboy     Send New Private Message      Edit/Delete Post  Reply With Quote 
Since the vast majority of cruise passengers don't even remember the name of the ship they cruised on once they get home this may help jog their memory as to which cruise line they cruised on when booking their next trip.
Posts: 7654 | From: Hollywood Hills/L.A. | Registered: Mar 2004  |  IP: Logged
Atlcruiser
First Class Passenger
Member # 4586

posted 05-07-2007 02:56 PM      Profile for Atlcruiser   Email Atlcruiser   Send New Private Message      Edit/Delete Post  Reply With Quote 
Those water parks that they will be adding looks like something found at the Hooterville County Fair. I can't believe that they would take up valuable deck space with something like this.


Through an exclusive agreement with Minnesota-based ‘Water Wars,’ Carnival Cruise Lines will feature the water balloon-themed attraction currently found in amusement parks in 22 countries.

http://www.waterwars.com/


Posts: 916 | From: Atlanta | Registered: Mar 2004  |  IP: Logged
Malcolm @ cruisepage
Cruise Director
Member # 301

posted 05-07-2007 05:56 PM      Profile for Malcolm @ cruisepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
"You might get sprinkled, sprayed, or saturated, but watch out, retaliation comes quickly....!"

Great! I was looking for a cruise line where I could get satuared.

Maybe this 'innovation' is designed to allow passengers to get wet without having to actually jump off the ship.


Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago!  |  IP: Logged
PamM
First Class Passenger
Member # 2127

posted 05-07-2007 06:16 PM      Profile for PamM   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
I would have thought this was right up Carnival's street and suit the 'Fun Ship' aspect. The water parks are on many ships now, even cannons on QM2, so Carnival will lose out if they don't do something; maybe they are already doing so.

Pam


Posts: 12176 | From: Cambridge, UK | Registered: Jun 2001  |  IP: Logged
Linerrich
First Class Passenger
Member # 4864

posted 05-07-2007 06:25 PM      Profile for Linerrich   Email Linerrich   Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by PamM:
I would have thought this was right up Carnival's street and suit the 'Fun Ship' aspect. The water parks are on many ships now, even cannons on QM2, so Carnival will lose out if they don't do something; maybe they are already doing so.

Pam


There was a thread about this when first announced a few months ago (can't find it now.) But I wouldn't be surprised if this amenity will be a revenue-producer, as well, incurring a charge for the use of the balloons!

Rich


Posts: 4210 | From: Miami, FL | Registered: Jul 2004  |  IP: Logged
6263866
First Class Passenger
Member # 5115

posted 05-07-2007 07:02 PM      Profile for 6263866   Email 6263866   Send New Private Message      Edit/Delete Post  Reply With Quote 
About time the Fantasy class got a little change, any news on where this will be taking place?
Posts: 580 | From: San Francisco | Registered: Oct 2004  |  IP: Logged
Cunard Fan
First Class Passenger
Member # 7530

posted 05-08-2007 12:55 AM      Profile for Cunard Fan   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
"Carnival Imagination, Carnival Inspiration"

Funny, Imagination and inspiration seem to be the 2 things Carnival is missing. I think they should get rid of the 'Carnival' in the names.


Posts: 2327 | From: Pasadena just north of Queen Mary | Registered: Sep 2006  |  IP: Logged
mike sa
First Class Passenger
Member # 5957

posted 05-08-2007 01:53 AM      Profile for mike sa   Author's Homepage   Email mike sa   Send New Private Message      Edit/Delete Post  Reply With Quote 
Well about time, never understood why they hadn't done this sooner, at least all their ships will carry the same name style.

Seeing as the new Celebrity ships are all named "Celebrity ...." I hope they too will rename their existing ships.

Now RCI, lets do it for you too, "Royal Carribean International Freedom of the Seas" - start at the bow and work towards midships, you will meet the name off the stern that wraps it way from port side across the stern and onto the starboard side !


Posts: 2272 | From: Durban, South Africa | Registered: Sep 2005  |  IP: Logged
Maasdam
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Member # 3858

posted 05-08-2007 03:54 AM      Profile for Maasdam   Author's Homepage   Email Maasdam   Send New Private Message      Edit/Delete Post  Reply With Quote 
The only reason why the put Carnival in front of the names is, to make those names free fore other......... Costa Ecstasy, Freedom of Ecstasy, MSC Ecstasy, NCL Ecstasy

Greetings Ben.


Posts: 4695 | From: Rotterdam home of the tss. Rotterdam. | Registered: May 2003  |  IP: Logged
TampaMike
First Class Passenger
Member # 4445

posted 05-08-2007 07:44 PM      Profile for TampaMike   Email TampaMike   Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
So I guess they aren't going to get rid of her any time soon, and she needs that upgrade as the oldest fantasy class vessel. In order to keep cruisers and attract new ones to that port.

[ 05-07-2007: Message edited by: jeremya ][/QB]


Fantasy is newer than Holiday. Fantasy was the first of her class (hence Fantasy class). Holiday was of the previous generation (Holiday, Jubilee and Celebration).

This rebranding is merely a means to draw attraction to older tonnage, but still viable. Similar to the HAL 'Signature of Excellence' upgrades and RCI upgrades to Soverein class.

These ships have good lifespan ahead of them. But the cruise industry is creating it's own quandy with constant new tonnage. They are creating a market of passenrs who want newest, latest and greatest only. It gets very expensive building disposable ships. So other than the classic refits, and periodic rebuilds venerable ships have been subject to, Carnival is rebranding to create a fresh image in the consumer market.

Tradition, reputation and consisitency is much of we heeled cruisers enjoy. But it appears in the 'newer is better' market, that having a history may work against you. I suspect Carnival will not sell these ships for some time, but do not be surprised if the get image reinventions more times than Madonna.


Posts: 246 | From: Tampa | Registered: Feb 2004  |  IP: Logged
Salaison
First Class Passenger
Member # 4722

posted 05-09-2007 02:53 PM      Profile for Salaison   Email Salaison   Send New Private Message      Edit/Delete Post  Reply With Quote 
am surprise they didn't slap some hull art on those buses Hey Carnival there is an idea! why don't you take the fantasy class ships add a couple more decks to the forward structure and call it "fantasy class on steroids" oh wait! y'all already got steroid clones am sorryyy
Posts: 444 | From: St. Lucia--The Sleeping Leviathan | Registered: May 2004  |  IP: Logged
TampaMike
First Class Passenger
Member # 4445

posted 05-09-2007 05:37 PM      Profile for TampaMike   Email TampaMike   Send New Private Message      Edit/Delete Post  Reply With Quote 
When the Fantasy was introduced, I was working aboard Oceanic (Premier / Disney days). At that time, the Oceanic and Atlantic where the best ships sailing the short cruises to the Bahamas (modest we were).

In somewhat of a sour grapes response to the new Carnival ship, the Fantasy was nicknamed the 'Fanta-Barge'. During the sometimes windy docking manuevers, the tugs would occaisionally assist the 'Fanta-Barge' The tugs would leave red marks on the hull, which had been paint transferred off the red Premier ships. When passengers asked how red paint got onto the white hull, we would explain those were 'Premier Hickies'.

On a side note, the Fantasy was tentatively named 'FantaSea'. Can you imagine what that naming convention would have lead too?


Posts: 246 | From: Tampa | Registered: Feb 2004  |  IP: Logged
BigUFan
First Class Passenger
Member # 1382

posted 05-09-2007 10:29 PM      Profile for BigUFan   Author's Homepage   Email BigUFan   Send New Private Message      Edit/Delete Post  Reply With Quote 
I don't like this trend of adding the company name as a prefix either. It takes away from the individual character of the ship. It's not like the passengers don't know what line they're cruising with, although I suppose it's cheap advertising for those not on board.
Posts: 904 | From: Orlando, FL | Registered: Jun 2000  |  IP: Logged
Linerrich
First Class Passenger
Member # 4864

posted 05-10-2007 07:33 AM      Profile for Linerrich   Email Linerrich   Send New Private Message      Edit/Delete Post  Reply With Quote 
Love it or hate it, it's not a recent trend, and Carnival is certainly not the first line to incorporate branding in their ships' names. Cunard began doing back in the early '70s with their Ambassador & Adventurer, followed by their Countess and Princess.

Let's consider all the lines which are currently doing it: Costa, Crystal, Disney, MSC, Norwegian, Princess, Saga, Seabourn, etc.

There are so many cruise ships operating now, that the lines must incorporate their name into the vessel (much like hotel chains have their names on their resort properties) so that the consumer will have some point of reference.

Rich


Posts: 4210 | From: Miami, FL | Registered: Jul 2004  |  IP: Logged
PamM
First Class Passenger
Member # 2127

posted 05-10-2007 07:46 AM      Profile for PamM   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Linerrich:
Let's consider all the lines which are currently doing it: Costa, Crystal, Disney, MSC, Norwegian, Princess, Saga, Seabourn, etc.

Thomson, AIDA, Island, SeaDream, Silver[seas], American, Sevens Seas, Delphin, Ocean Village, Kristina, easyCruise; possibly quicker to make a list of those not doing so. Pros and cons for both ways.

Pam


Posts: 12176 | From: Cambridge, UK | Registered: Jun 2001  |  IP: Logged
Linerrich
First Class Passenger
Member # 4864

posted 05-10-2007 08:02 AM      Profile for Linerrich   Email Linerrich   Send New Private Message      Edit/Delete Post  Reply With Quote 
Yes, I'd forgotten so many of the European lines doing this. And Aida is going one step further: emblazoning their website address along the sides of their vessels.See Here

Rich


Posts: 4210 | From: Miami, FL | Registered: Jul 2004  |  IP: Logged
mike sa
First Class Passenger
Member # 5957

posted 05-10-2007 10:21 AM      Profile for mike sa   Author's Homepage   Email mike sa   Send New Private Message      Edit/Delete Post  Reply With Quote 
If they really wanted to upgrade these ships they would add balconies, add a deck or 2 either fore or aft with a speciality restaurant and add muts.

All would be possible and all would add revenue. It would bring them into the 21st Century of cruising and make them very attractive in the future for trasfer to other brands - P&O Aussie or even P&O South Africa !!!!!!!


Posts: 2272 | From: Durban, South Africa | Registered: Sep 2005  |  IP: Logged
Linerrich
First Class Passenger
Member # 4864

posted 05-10-2007 10:42 AM      Profile for Linerrich   Email Linerrich   Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by mike sa:
[QB]If they really wanted to upgrade these ships they would add balconies, add a deck or 2 either fore or aft with a speciality restaurant and add muts.

All would be possible and all would add revenue. QB]


The FANTASY-Class vessels are built to older SOLAS regs, and have their lifeboats high above the superstructure; I don't think this design would allow for balconies, at least I've never seen a ship designed thus.

Rich


Posts: 4210 | From: Miami, FL | Registered: Jul 2004  |  IP: Logged
TampaMike
First Class Passenger
Member # 4445

posted 05-10-2007 05:24 PM      Profile for TampaMike   Email TampaMike   Send New Private Message      Edit/Delete Post  Reply With Quote 
Linnerich is correct. The Fantasy class ships were the last newbuilds where the boats were atop the ships complying with SOLAS.

In fact, I witnessed a tragic accident in Nassau where, during a crew lifeboat drill, a davit collapsed while lowering a lifeboat, dumping the crew into the sea below and the boat falling atop of them. Several lives were lost.

Shortly afterwards, again while in Nassau and aboard Atlantic (Premier), another lifeboat davit collapsed during a boat drill on the Atlantic and a boat was dangling from the side of the Atlantic (no crew were in the boat lowering drills after the Fantasy incident). We had to leave our lifeboat on the pier in Nassau (nestled on mattresses) for several cruises until the davit was replaced. Crew had to be reduced as the full sailings did not have appropriate lifeboat capacity for several cruises.

Both of these incidents were argued for those very SOLAS changes.

Incidently, the Fantasy class ships do have a few balconies. They are 'nested' within the superstructure (if you can say there is a superstructure). And oddly, they are where the lifboats are typically nestled on newbuilds.


Posts: 246 | From: Tampa | Registered: Feb 2004  |  IP: Logged
Dave the Wave
First Class Passenger
Member # 3813

posted 05-12-2007 02:00 PM      Profile for Dave the Wave   Email Dave the Wave   Send New Private Message      Edit/Delete Post  Reply With Quote 
How are you Mike? While I have sailed only the Sensation with Carnival, it was enough to bring me back to RCI for good. I especially did not like the way the lifeboats blocked the view from the already cramped pool deck's upper deck.

While the Sovereign and her sisters came out before the Fantasy class, they have much better lifeboat placement over the promenade deck, a pool deck that overhangs the ship for much more expansive space and now a full deck of balconies on the Bridge deck (10).

Overall a much nicer looking ship and at almost 20 years old, in great shape. A classic for sure.


Posts: 211 | From: St.Pete, Florida | Registered: May 2003  |  IP: Logged
eroller
First Class Passenger
Member # 1649

posted 05-12-2007 03:42 PM      Profile for eroller     Send New Private Message      Edit/Delete Post  Reply With Quote 
Here is a pic of how the branding will look. Frankly I like it. These ships need refreshing inside and out. I never found them attractive looking ships. More like an overturned milk carton. I was "wowed" the first time I stepped on FANTASY. The atrium was the most impressive space I had seen on a ship to date. The cabin refreshment especially will be welcomed as they had the look and feel of a college dorm. The new decor will be softer and have a more luxurious feel.

Ernie


Posts: 7046 | From: Miami, Florida USA | Registered: Oct 2000  |  IP: Logged
Cunard Fan
First Class Passenger
Member # 7530

posted 05-12-2007 03:48 PM      Profile for Cunard Fan   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
I think they could greatly inprove the Fantasy Classes looks by getting rid of the decks over the bridge.
Posts: 2327 | From: Pasadena just north of Queen Mary | Registered: Sep 2006  |  IP: Logged

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