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Author

Topic: The Nation of Why Not

eroller
First Class Passenger
Member # 1649

posted 11-07-2008 06:06 PM

FYI Royal Caribbean's new slogan will be "The Nation of Why Not". I just watched a presentation on it and it's an interesting campaign. It definitely continues on the theme of "Get Out There" with all the interesting innovations and activities you can experience on a Royal Caribbean cruise.

A website will be up and running soon.
www.nationofwhynot.com

Ernie

Posts: 7046 | From: Miami, Florida USA | Registered: Oct 2000 | IP: Logged

Waynaro
First Class Passenger
Member # 3484

posted 11-07-2008 11:42 PM

This is indeed interesting. For so long, "Get Out There," has stuck to RCI. I wonder if RCI will now be marketing their ships as destinations rather than riding jetskies and snorkeling in the Caribbean.

Posts: 6108 | From: Vallejo,CA : California Maritime Academy!!! | Registered: Nov 2002 | IP: Logged

dougnewman
First Class Passenger
Member # 11349

posted 11-07-2008 11:54 PM

It's an interesting slogan. At the moment the "nation" metaphor is lost on me but I will reserve judgment until I see the whole campaign. RCI advertising has traditionally been very good and in particular has done a great job of positioning RCI as not just an "ordinary" cruise but something rather special.

I will say I like Celebrity's new slogan "starring you" which ties in very nicely with the Celebrity name. The previous advertising with "a true departure" was very good but I didn't like the slogan - I think I would have chosen "be treated famously" which was a phrase that was used in the ads but wasn't the main tagline. "Starring you" is more along those lines.

Posts: 2072 | From: Long Island, NY, USA | Registered: Sep 2007 | IP: Logged

buddhaJoe
First Class Passenger
Member # 4356

posted 11-08-2008 03:53 AM

hi there,

slogans interesting or not are imho marketing tools

the people who are caught by a slogan are
to me quiet simplistic and stupid

somebody told me: yes, we can
sounds pretty stupid to me as well

but it seems most people (wherever in the world)
are only able to remember one line

so my slogan will be:

bon voyage!

Joe

Posts: 366 | From: De Goorn, small village in The Netherlands | Registered: Jan 2004 | IP: Logged

dmwnc1
Cruise Director
Member # 3785

posted 11-08-2008 10:24 PM

Here's a test to see how many of these you can name... remember someone once said here, " the people who are caught by a slogan are to me quiet simplistic and stupid":

1. Dont leave home without it
2. Mmm Mmm Good
3. The Greatest Show on Earth
4. Finger lickin good
5. Just do It
6. Can you hear me now?
7. Let your fingers do the Walkin
8. The King of Beers
9. It keeps going, and going, and going...
10. They're Grrrrrrreeeat!
11. Plop, plop, fizz, fizz
12. Have it Your way
13. That frosty mug sensation
14. You're in Good Hands with...
15. Reach out, reach out and touch someone
16. Quality is Job 1
17. Snap, Crackle, Pop
18. Betcha cant eat just one!
19. Milk chocolate that melts in your mouth not in your hand
20. Good to the last drop
21. Got milk?
22. Kills bugs dead!
23. Obey your thirst!
24. The Ultimate Driving Machine
25. When you care to send the very best
26. Please don't squeeze the ...
27. Where's the beef?
28. Fly the friendly skies of ...
29. When it absolutely, positively has to be there overnight.
30. The other white meat

quote:
Originally posted by buddhaJoe:
the people who are caught by a slogan are
to me quiet simplistic and stupid Joe

Posts: 5650 | From: Clarksburg WV | Registered: Apr 2003 | IP: Logged

buddhaJoe
First Class Passenger
Member # 4356

posted 11-09-2008 12:42 PM

i don't know what you are aiming to say ..

but alas i can tell you, i don't remember anyone
and for your information, even if masses can tell you
the answer it's still no argument for their cleverness

did you know them all by heart???

Joe

Posts: 366 | From: De Goorn, small village in The Netherlands | Registered: Jan 2004 | IP: Logged

avalon1025
First Class Passenger
Member # 5383

posted 11-09-2008 12:58 PM

Would be interesting to see the campaign. I just inked a new campaign for my company with a new agency and the trend seems to be quirky and odd rather than straight forward (ie: make your campaign stand out for whatever reason and have it work on multiple platforms: internet, TV, radio). As all big companies do tons of focus work on these big new launches I am sure it resonated with the core customer. Looking forward to it.

Posts: 331 | From: West Hollywood | Registered: Jan 2005 | IP: Logged

dmwnc1
Cruise Director
Member # 3785

posted 11-09-2008 01:13 PM

Americans see on the average over 10,000 commercials a year. You probably dont remember any of the slogans or marketing campaigns I listed because you live abroad, but I would venture to say that most middle-aged Americans on this board could name about 1/2 of the advertising slogans I mentioned above. And no, I didnt know them all by heart. I pulled them off of a website that listed some of the most popular or succesful marketing slogans from the last 50+ years.

You said "the people who are caught by a slogan are to me quiet simplistic and stupid". Thats a pretty broad statement. Corporations spend millions of dollars a year in advertising and a catchy slogan can be pretty important in what a consumer remembers, and chooses, when they are out shopping or eating.

quote:
Originally posted by buddhaJoe:
i don't know what you are aiming to say ..but alas i can tell you, i don't remember anyone and for your information, even if masses can tell you the answer it's still no argument for their cleverness did you know them all by heart???
Joe

Posts: 5650 | From: Clarksburg WV | Registered: Apr 2003 | IP: Logged

lasuvidaboy
First Class Passenger
Member # 4527

posted 11-09-2008 02:01 PM

I can identify 29 out of the 30. There is also the classic 'Getting there is half the fun' which was used before I was born and as I recall used recently but not by Cunard. Great list!!

Posts: 7654 | From: Hollywood Hills/L.A. | Registered: Mar 2004 | IP: Logged

Jekyll
First Class Passenger
Member # 1878

posted 11-09-2008 02:19 PM

quote:
Originally posted by dougnewman:
I will say I like Celebrity's new slogan "starring you" which ties in very nicely with the Celebrity name. The previous advertising with "a true departure" was very good but I didn't like the slogan - I think I would have chosen "be treated famously" which was a phrase that was used in the ads but wasn't the main tagline. "Starring you" is more along those lines.

I could be wrong, but I don't think this is a new slogan for Celebrity. I seem to recall this being used a number of years ago as well...am I incorrect or thinking of a similar campaign?

Posts: 1524 | From: Nowhere | Registered: Mar 2001 | IP: Logged

buddhaJoe
First Class Passenger
Member # 4356

posted 11-09-2008 02:24 PM

hi there dmwnc1,

you are absolutely right ofcourse

may-be a little off topic, but to me most people are
stupid, so the ones taken away by a slogan are
not that special anyway

regards
b.Joe

Posts: 366 | From: De Goorn, small village in The Netherlands | Registered: Jan 2004 | IP: Logged

dmwnc1
Cruise Director
Member # 3785

posted 11-09-2008 02:38 PM

More marketing and slogan campaigns you might remember:

1. The quicker picker-upper (Bounty)
2. Drivers wanted (Volkswagen)
3. A diamond is forever (De Beers)
4. Say it with flowers (FTD Florists)
5. When it rains, it pours (Morton Salt)
6. Sometimes you feel like a nut, sometimes you don't (Amond Joy candy bar, Mounds didnt have nuts)
7. Nothing runs like a Deere (Deere Tractors and Equipment)
8. It takes a licking and keeps on ticking (Timex Watches)
9. Breakfast of champions (Wheaties cereal)
10. Make a run for the Border (Taco Bell)
11. Give me a break, give me a break, break me off a peice of that (Kit Kat Bar)
12. It's everywhere you want to be (VISA)
13. How do you spell relief? (Rolaids)
14. Is it live, or is it Memorex? (Memorex tapes)
15. Every kiss begins with Kay (Kay Jewelers)
16. BRILLIANT! (Guinness, with the 2 carboard cutout guys).
17. What can brown do for you (UPS)
18. Look, Ma, no cavities! (Crest toothpaste)
19. We try harder (Avis Rental Cars)
20. All the news thats fit to Print (NYTimes)
------------------------------------------

Answers to the previous post:

1. Dont leave home without it (American Express)
2. Mmm Mmm Good (Campbells Soup)
3. The Greatest Show on Earth (Barnum and Bailey's Circus)
4. Finger lickin good (Kentcuky Fried Chicken)
5. Just do It (Nike)
6. Can you hear me now? (Verizon Wireless)
7. Let your fingers do the Walkin (The Yellow Pages phone book)
8. The King of Beers (Budweiser)
9. It keeps going, and going, and going... (Energizer batteries and their Energizer bunny)
10. They're Grrrrrrreeeat! (Frosted Flakes, Tony the Tiger)
11. Plop, plop, fizz, fizz (Alka Seltzer)
12. Have it Your way (Burger King)
13. That frosty mug sensation (A&W Root Beer)
14. You're in Good Hands with... (Alstate Insurance)
15. Reach out, reach out and touch someone (AT&T phone company)
16. Quality is Job 1 (Ford Motor Company)
17. Snap, Crackle, Pop (Rice Krispies)
18. Betcha cant eat just one! (Lays potato chips)
19. Milk chocolate that melts in your mouth not in your hand (M&M candy)
20. Good to the last drop (Maxwell House Coffee)
21. Got milk? (The Milk Industry)
22. Kills bugs dead! (Raid)
23. Obey your thirst! (Sprite soft drink)
24. The Ultimate Driving Machine (BMW)
25. When you care to send the very best (Hallmark cards)
26. Please don't squeeze the ...(Charmin bath tissue)
27. Where's the beef? (Wendy's)
28. Fly the friendly skies of ... (United Airlines)
29. When it absolutely, positively has to be there overnight (.FedEx)
30. The other white meat (the Pork Industry)

Posts: 5650 | From: Clarksburg WV | Registered: Apr 2003 | IP: Logged

dmwnc1
Cruise Director
Member # 3785

posted 11-09-2008 03:29 PM

quote:
Originally posted by buddhaJoe:
may-be a little off topic, but to me most people are stupid, so the ones taken away by a slogan are not that special anyway
regards
b.Joe

Because I work with a human services company dedicated to helping people in need, my opinion of 'most people' is of course different. Working alongside adults and children with varying degrees of mental retardation and brain injuries really makes one less cynical about the rest of the worlds population. I count eveyone I meet a blessing, and an opportunity to learn from.

Posts: 5650 | From: Clarksburg WV | Registered: Apr 2003 | IP: Logged

NAL
First Class Passenger
Member # 1102

posted 11-09-2008 06:01 PM

Does anyone remember this one? "It's good to be on a well-run ship."

Posts: 2243 | From: Watsontown, PA | Registered: Feb 2000 | IP: Logged

NAL
First Class Passenger
Member # 1102

posted 11-09-2008 06:03 PM

Or this one....."the longest gangway in the world....you're in France the moment you step on board."

Posts: 2243 | From: Watsontown, PA | Registered: Feb 2000 | IP: Logged

sunviking82
First Class Passenger
Member # 4930

posted 11-09-2008 08:54 PM

it's a trendy tag line, Red Sox Nation, Cardinal Nation, Husker Nation. I HATE IT! Please come up with an original idea.

Posts: 383 | From: Minneapolis Minnesota , USA | Registered: Aug 2004 | IP: Logged

lasuvidaboy
First Class Passenger
Member # 4527

posted 11-09-2008 09:37 PM

Also 'What becomes a Legend Most?' From the Blackglama American Legend mink print ads. Very sexy adverts.

Posts: 7654 | From: Hollywood Hills/L.A. | Registered: Mar 2004 | IP: Logged

dmwnc1
Cruise Director
Member # 3785

posted 11-09-2008 10:01 PM

A blast, from the past...

http://www.youtube.com/watch?v=BECwNurBbEQ

Posts: 5650 | From: Clarksburg WV | Registered: Apr 2003 | IP: Logged

LeBarryboat
First Class Passenger
Member # 5308

posted 11-09-2008 10:32 PM

A website will be up and running soon.
www.nationofwhynot.com

Ernie

I wonder why they portrayed the LIBERTY OF THE SEAS particularly in that ad? (The bow)

Posts: 1955 | From: Minnesota | Registered: Jan 2005 | IP: Logged

eroller
First Class Passenger
Member # 1649

posted 11-10-2008 01:17 PM

How about some very current cruise line slogans. How many do you know?

Ernie

----------------------------------------------

There's a World Out There
The Club Ship
The Destination Cruise Specialists
Beautiful. Passionate. Italian.
Authentic Voyages to Pristine Lands
The Nation of Why Not?
Where you are free to do, Whatever. Freestyle Cruising
Your World. You way.
This is how to holiday
Fun For All. All For Fun.
The Difference is Crystal Clear
Starring You.
Escape Completely
Relaxed, Friendly, and Informal
Cruising Italian Style. That's Amore!
It's yachting, not cruising!
The Small Ship Cruise Company
Luxury Goes Exploring
180 Degrees from Ordinary
The Most Famous Ocean Liners in the World
A Signature of Excellence
Discovery Cruising
The aim is to make the journey as extraordinary as the destination
The Cruise for People that don't do Cruises
Deluxe River and Ocean Cruises
This is my yacht
Exploring the World in Comfort

Posts: 7046 | From: Miami, Florida USA | Registered: Oct 2000 | IP: Logged

Tim in Fort Lauderdale
First Class Passenger
Member # 953

posted 11-10-2008 02:48 PM

There's a World Out There - Majestic America
The Club Ship - Carnival
The Destination Cruise Specialists -
Beautiful. Passionate. Italian. - P&O
Authentic Voyages to Pristine Lands - Ocean Village
The Nation of Why Not? - Premier
Where you are free to do, Whatever. Freestyle Cruising - Island Cruises
Your World. You way. - Star Cruises
This is how to holiday - Holland America
Fun For All. All For Fun. - Swan Hellenic
The Difference is Crystal Clear - Azamara Cruises
Starring You. - American Cruise Line
Escape Completely - Pearl Seas
Relaxed, Friendly, and Informal - Crystal Cruises
Cruising Italian Style. That's Amore! Phoenix Seereisen
It's yachting, not cruising! - Aida
The Small Ship Cruise Company - Royal Caribbean
Luxury Goes Exploring - Cunard
180 Degrees from Ordinary - MSC Cruises
The Most Famous Ocean Liners in the World - HAPAG lloyd
A Signature of Excellence - NCL
Discovery Cruising - Sea Escape
The aim is to make the journey as extraordinary as the destination - Amtrak
The Cruise for People that don't do Cruises - Circle Line
Deluxe River and Ocean Cruises - Costa
This is my yacht - Princess
Exploring the World in Comfort - Easy Cruise

Posts: 1468 | From: Fort Lauderdale, FL | Registered: Dec 1999 | IP: Logged

eroller
First Class Passenger
Member # 1649

posted 11-10-2008 03:12 PM

Naughty Tim!

My favorite is "A Signature of Excellence" - NCL.

That seriously gave me a good chuckle!

Ernie

Posts: 7046 | From: Miami, Florida USA | Registered: Oct 2000 | IP: Logged

avalon1025
First Class Passenger
Member # 5383

posted 11-10-2008 04:25 PM

Just saw the campaign, interesting. To me, it downplays the ship and plays up the activities. I don't think its terribly memorable nor do I think there is an instant connection with the line and cruising. Good timing with the election though...

[ 11-10-2008: Message edited by: avalon1025 ]

Posts: 331 | From: West Hollywood | Registered: Jan 2005 | IP: Logged

reeves35
First Class Passenger
Member # 6021

posted 11-10-2008 04:28 PM

I am not a "pony-tail head" marketing guru but I think this new slogan is bizarre.

When I first saw it, I thought it was something to do with Barack Obama and "Yes - We Can." Maybe it is the word "nation", but I just don't get it.

Surely the catch phrase slogan should capture in a few words the essence of the organisation and its mission. People cruise to escape, discover, relax, try new things, luxuriate. This new slogan catches none of this.... I'd ask for my money back from the pony-tail heads!!!

Brad

Posts: 343 | From: Melbourne, Australia | Registered: Oct 2005 | IP: Logged

Waynaro
First Class Passenger
Member # 3484

posted 11-10-2008 04:54 PM

Just finished watching the video clip. I like how RCI is promoting the activities and atmosphere onboard, but I am not sure about the theme of the promotion.

Posts: 6108 | From: Vallejo,CA : California Maritime Academy!!! | Registered: Nov 2002 | IP: Logged

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