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Latest News...Disney Cruise Line announced today that the honorary role of "godparent" for its new ship, the Disney Treasure, will be held by The Walt Disney Company cast, crew, Imagineers and employees around the world. The profound declaration is a heartfelt tribute to the more than 200,000 dreamers and doers who make every Disney entertainment, vacation and at-home experience possible. Disney Cruise Line is proud to celebrate...
Latest News...Carnival Cruise Line is adding to its line-up of 2026/27 deployment with sailings from New York City on Carnival Venezia, and more Long Beach sailings on Carnival Firenze and Carnival Radiance. “Our two Carnival Fun Italian Style ships offer great options from the east and west coasts, conveniently connecting New York and Long Beach to popular destinations, while delivering unique experiences on board...
Latest News...Vacationers are in for more ways to make memories across Royal Caribbean’s latest combination of tropical and Northeast 2026-27 getaways. The lineup of 12 Royal Caribbean ships rounds out a variety of adventures across Florida, Texas, Puerto Rico and the Northeast for every type of family and vacationer to get away any time of year. Crown & Anchor Society loyalty members...
Celebrity Cruises has today announced the launch of their new brand campaign ‘Remember Everything’. The new campaign, launching first in the US and Canada, is the next step in telling the modern luxury story and emphasizes what modern luxury feels like to guests.
Launching on Monday, April 7, ‘Remember Everything’ will debut on national television as part of the brand’s partnership with Bravo Media and will be supplemented with trade and consumer print, digital, social, and direct mail, as well as experiential events.
The campaign was created by Celebrity's in-house creative leadership team, and as a foundation storytelling element, guests' vacation experiences are brought together to show how they 'Remember Everything'. The three commercials, told from a guest’s perspective, also feature a new Celebrity sound.
The insights for the campaign were gained from the brand’s ongoing dialogue with guests. Research showed the importance of emotional benefits when choosing a vacation, from feeling relaxed and restored, to escaping daily responsibilities, to doing as much or as little as they want, and knowing that everyone in their travel party will be happy.
“The new campaign is centered around our guests enjoying the totality of their Celebrity experience, not just a single moment - we want them to 'Remember Everything," said Lisa Kauffman, VP Marketing, Celebrity Cruises. "Our guests are our most powerful storytellers, and we wanted to weave their stories into a narrative that sums up our modern luxury vacation experience. It could be an incredible dining experience in Qsine, the warmth of their stateroom attendant making their room a private sanctuary, a fabulous day in Tuscany, or simply connecting with their families by the pool. It’s all these types of moments added together that make Celebrity special and it is the reason why our guests continue to choose us.”
IMHO Princess' new campaign is very similar but so much more smartly executed.
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