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» Cruise Talk   » Cruise Lines   » Celebrity Launches New North American Advertising Campaign

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Author Topic: Celebrity Launches New North American Advertising Campaign
joe at travelpage
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posted 04-10-2014 04:29 PM      Profile for joe at travelpage   Author's Homepage   Email joe at travelpage   Send New Private Message      Edit/Delete Post  Reply With Quote 

Celebrity Cruises has today announced the launch of their new brand campaign ‘Remember Everything’. The new campaign, launching first in the US and Canada, is the next step in telling the modern luxury story and emphasizes what modern luxury feels like to guests.

Launching on Monday, April 7, ‘Remember Everything’ will debut on national television as part of the brand’s partnership with Bravo Media and will be supplemented with trade and consumer print, digital, social, and direct mail, as well as experiential events.

The campaign was created by Celebrity's in-house creative leadership team, and as a foundation storytelling element, guests' vacation experiences are brought together to show how they 'Remember Everything'. The three commercials, told from a guest’s perspective, also feature a new Celebrity sound.

The insights for the campaign were gained from the brand’s ongoing dialogue with guests. Research showed the importance of emotional benefits when choosing a vacation, from feeling relaxed and restored, to escaping daily responsibilities, to doing as much or as little as they want, and knowing that everyone in their travel party will be happy.

“The new campaign is centered around our guests enjoying the totality of their Celebrity experience, not just a single moment - we want them to 'Remember Everything," said Lisa Kauffman, VP Marketing, Celebrity Cruises. "Our guests are our most powerful storytellers, and we wanted to weave their stories into a narrative that sums up our modern luxury vacation experience. It could be an incredible dining experience in Qsine, the warmth of their stateroom attendant making their room a private sanctuary, a fabulous day in Tuscany, or simply connecting with their families by the pool. It’s all these types of moments added together that make Celebrity special and it is the reason why our guests continue to choose us.”


Posts: 29976 | From: Great Falls, Virginia | Registered: A Long Time Ago!  |  IP: Logged
jsea
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Member # 3816

posted 04-11-2014 11:50 AM      Profile for jsea     Send New Private Message      Edit/Delete Post  Reply With Quote 
Ugh. I realize I am probably not the target demo, but these new ads have a really dumb tagline.

IMHO Princess' new campaign is very similar but so much more smartly executed.


Posts: 644 | From: Texas | Registered: May 2003  |  IP: Logged

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