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Latest News...Carnival Cruise line released the following statement regarding Hurricane Beryl: Carnival's Fleet Operations Center in Miami is actively monitoring forecasts for possible impacts to itineraries from Hurricane Beryl. Given Hurricane Beryl’s projected path, Carnival has adjusted the following itineraries: Carnival Horizon will add a visit to Nassau, The Bahamas on Friday, July 5....
Carnival's Fleet Operations Center in Miami is actively monitoring forecasts for possible impacts to itineraries from Hurricane Beryl. Given Hurricane Beryl’s projected path, Carnival has adjusted the following itineraries: Carnival Horizon will add a visit to Nassau, The Bahamas on Friday, July 5....
Latest News...Oceania Cruises has marked an important milestone in the construction of its new 1,200-guest ship, Allura, at the Fincantieri shipyard in Sestri Ponente, Italy, bordering the famed seaport of Genoa. A landmark moment as the ship moves towards completion, the vessel was floated from the dry-dock and moved to the fitting-out berth to begin outfitting the luxurious, designer-inspired interiors....
Latest News...Crystal, the leader in exceptional cruise experiences, announced today the signing of a Memorandum of Agreement (MOA) with renowned Italian shipbuilder Fincantieri. This agreement marks the commencement of the construction of two groundbreaking ships that will redefine high-end travel on the seas.The 690-passenger (based on double occupancy), 61,800-gross-ton ships ...
When built for Home Lines in the early 70's Oceanic was a beautiful ship - one of the first desinged keep up for cruising. Look at her now - with a grass hut on the stern and all.
This just points out what damage a "branding consultant" can do. Its all the rage in the business world these days - just behind anything dot com.
Branding can provide an advantage - but what the brand stands for is also important. Carnival has done a great job of establishing a middle market brand in cruisng. The big red boat idea is absolutely tawdry by comparison. Its an attempt to shortcut the hard work that really building a brand takes.
Bill
Even if some of us don't like the way they take care of the clissics they have, we must appreciate the fact that these old ladies are still sailing. But i still don't like "big red boat 7 of 9."
I think I saw that Princess is going to name the two sisters ships of Grand Princess as Grand Princess 2 and 3.
This is their attempt to "sub-brand" the idea of "Grand Class Cruising".
It would be a mistake if they didn't give them their own "identity". Can you think of any names for them?
AJL
[This message has been edited by AJL (edited 12-28-1999).]
Let me see that leaves one more name to find how about Regal Princess, or Imperial Princess?
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